God's love is constant and unyielding.
In the cross God showed a reckless disregard for appearances, for propriety, for appropriately restrained behavior. The cross demonstrates the enveloping totality of God's love for us - a love that extended above and beyond all the traditional norms of the human capacity to love.
Paul returns again and again to the cross - its ugliness and its power - in direct opposition to the sensibilities of the Corinthian church members. These early Christians were already embroiled in the age-old game of church politics. They were bickering among themselves, pitting this faction against that, and each was trying to win support (like Paul's) to their own "side."