"My brothers and sisters, show no partiality
as you adhere to the faith in our glorious Lord Jesus Christ."
James 2:1
So how does one move away from showing partiality, making distinctions and judging people on outer appearance? Surprisingly, the answer is not better theology, morality or biblical interpretation.
It's better habits.
Over at Febreze, the focus shifted to the habits of consumers, not employees. When Febreze was launched as an odor-cleaning product in 1993, it flopped. Why? Because people with stinky houses didn't know they needed it. But when the company discovered that people are proud to finish their chores, they suggested a new habit -- rewarding yourself with a blast of Febreze. The product now makes $1 billion annually.
Success comes from getting in the habit of doing things differently.
It's better habits.
Over at Febreze, the focus shifted to the habits of consumers, not employees. When Febreze was launched as an odor-cleaning product in 1993, it flopped. Why? Because people with stinky houses didn't know they needed it. But when the company discovered that people are proud to finish their chores, they suggested a new habit -- rewarding yourself with a blast of Febreze. The product now makes $1 billion annually.
